Elevator Speach

In our recent meeting we were talking about the importance of a solid elevator speach describing what it is that we do for a living. This is something I feel is very important and something that is over looked by so many professionals. If you are unable to communicate to someone in a few short seconds just what the benefit is to doing business with you, you are allowing a large portion of business to fall by the way side.

One of the key points that was made was to put yourself in the shoes of your listener and discover why they would care about what you have to say. I think all to often in business we talk so much with our own interests in mind and forget about the interests of the people we are talking to or attempting to sell to.

I beleive that if you take a few minutes to think about the person you are speaking with and put yourself in their shoes, you will better be able to understand how to improve your offering.

These are my two cents on the subject,

CB